Open Innovation and Future Space Travel
Nothing scares the IPR department like the magic words "open innovation". Apparently one of the most secret organizations in the world, namely NASA, holds external design and innovation contests to rake in some novel ideas on their specific challenges (article in the New York Times Magazine). Another example is Procter & Gamble who also experiments with open innovation. It's not scary guys; it's just one of the many ways you need to be open to in order to stay ahead...







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