Really interesting
research from
MIT Sloan has just been released, that underlines a lot of what our empirical experiences has told us before. For example, group process create the the best as well as the worst ideas compared to individual idea generation, but individual work produces more ideas and of a pretty good quality. So you have to do both. And, as profesor Karan Girotra says, "when it comes to innovation, the extremes are what matter - not the norm and not the average." The research also shows that the idea evaluation process is critical and too often done in a "not-professional-enough"-fashion. Nice to have it in academic writing...
Really interesting research from MIT Sloan has just been released, that underlines a lot of what our empirical experiences has told us before. For example, group process create the the best as well as the worst ideas compared to individual idea generation, but individual work produces more ideas and of a pretty good quality. So you have to do both. And, as profesor Karan Girotra says, "when it comes to innovation, the extremes are what matter - not the norm and not the average." The research also shows that the idea evaluation process is critical and too often done in a "not-professional-enough"-fashion. Nice to have it in academic writing...
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